With The Cadet Coach sales training



– Sales training for the motor industry –

Do you want to start a career in vehicle sales?

Do you keep getting told that dealers want people with experience?

Then The Cadet Coach sales training is for you! 

For only R899, the vehicle sales training is completed online and is followed by an in classroom assessment. Not only will we provide you with all the knowledge and skills needed to secure employment in vehicle sales, we will also introduce you to a specialist motor industry recruitment agency to assist you in securing your dream job after the training is complete.

3 Easy steps to landing your dream vehicle sales job…


Complete the theory portion of the training online and at your own pace.

Access to the training is granted immediately after enrollment and can be completed on any device that has an internet connection.

The training takes +- 12 to 15 hours to complete.


Once the online portion of the training is complete, attend the assessment at our offices in Fourways, JHB.

Here you will be required to put the theory you have learnt into practice. We will conduct role plays on the skills and processes learnt as well as have a written exam.


After successful completion of the training, you will be introduced to our placement partner Transformd, a specialist motor industry recruitment agency.

They will assess your competence on the material, assist you to arrange interviews in your area and provide coaching on how best to handle those interviews

What you’ll learn

Getting started

In this section you will find out all about sales, get an overview of the South African motor industry and learn how to set goals that you will stick to.

Essential skills

In this section you will learn to overcome objections, handle negotiations, correct sales telephone etiquette and effective email communication.

Customer acquisition

In the customer acquisition section you will find out where to find customers, how to keep your sales funnel full and how to convert contacts into prospects.

Customer service

In the customer service section you will find out what CSI/CE/CVP actually means, how to obtain great customer satisfaction scores and how to turn prospects into life-long customers.

Sales processes

In this section you will discover the “Road to a sale” process, fleet sales, finance & insurance requirements as well as dealership administration requirements.

Interview skills

In this section you will find useful hints and tips on how to make an impact during an interview. We also provide extensive coaching before you attend any interview.

What our previous trainees are saying about us…

I attended the 3 day classroom training with The Cadet Coach and the course has really helped me to be self reliant. The programme helps you with the knowledge on how a dealership operates which is very crucial because no one has the time to train you when you’re new. The Cadet Coach takes time to find placements for you and with the knowledge you get from them you really stand out in interviews.

Mxolisi Ndlovu

Sales Executive, McCarthy Toyota Hatfield

I attended the 3 day course with The Cadet Coach and the course changed my life. I was retrenched from work and I decided to apply for a job in the motor industry, but most dealers wanted someone with experience which I did not have. But because of the training & certificate I was hired. I always use what I learned and its easy when you have trained and know how answer questions in the interview. The training helped me a lot as I know how to speak to customers and this gave me a lot of confidence.

Samuel Mdakane

Sales Executive, Suzuki Boksburg

Thank you Cadet Coach for a great experience. Both the online material and classroom experience is excellent. I’m feeling confident in my sales ability in motor industry as well as sales in general. Everone out there who wants to up their ability to sell or get even more successful than you already are then this course is for you. Fantastic!!!

Etienne De Villiers

Sales Executive, Rivonia Toyota

Groups and brands that hire The Cadet Coach trainees.


Got some questions that you need answered?

Feel free to give us a shout.

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Block 1

Prism Business Park

Ruby Close










Telephone:  011 367 0602